Throughout my time as an illustrator, I have always needed social media to promote myself outside of an art fair/convention setting. Unbelievably, social media can be a tool to help small businesses and artists to grow! This may not be the case for everyone, but this has certainly been the case for me and my […]
Using Social Media to Grow Your Business! Read More »
Videos — we love watching them on Facebook, Instagram and Youtube, but we hate recording them. We get it. We’ve been there, too. But videos are essential for your marketing. In fact, 54% of consumers want to see more video content from a brand or business they support. Plus, 69% of people say they’d
5 Tips for Recording Videos of Yourself Read More »
Competition is everywhere, no matter the size of your business. One of the differences between your business and the one next door is how you present your brand to your audience. As businesses become more and more technologically-savvy, the harder it is for your brand to stand out online. Authenticity is one important way for
Why Authentic Marketing Will Help Your Brand Stand Out in a Post-COVID World Read More »
When the coronavirus swept over the globe, it turned many lives upside down. The stay-at-home order forced businesses to adjust with the times. Many businesses succeeded by creating makeshift offices at home, curbside pickup and online ordering while some closed. Yet, social media was booming with COVID memes and political statements. As a social media
How Your Social Media Marketing Should Change Post-Coronavirus Read More »
I’ve been feeling a little queasy the past few days. And, as much as I’d like to blame last Saturday’s Chinese food, it’s really because of the news involving Facebook and their mishandling of user data as it relates to the 2014 and 2016 elections. According to the New York Times, Cambridge Analytica, a voter-profiling
Is It Time to #deleteFacebook? A Digital Marketer’s Perspective Read More »
