Digital Marketing
5 Tips for Recording Videos of Yourself
Videos — we love watching them on Facebook, Instagram and Youtube, but we hate recording them. We get it. We’ve been there, too. But videos are essential for your marketing. In fact, 54% of consumers want to see more video content from a brand or business they support. Plus, 69% of people say they’d …
Why Authentic Marketing Will Help Your Brand Stand Out in a Post-COVID World
Competition is everywhere, no matter the size of your business. One of the differences between your business and the one next door is how you present your brand to your audience. As businesses become more and more technologically-savvy, the harder it is for your brand to stand out online. Authenticity is one important way for …
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What Your ‘About Us’ Page Isn’t Telling Me
It’s the stories, you know? I wasn’t really sure what to expect going into this. But one of the most unexpected, best, benefits of this new gig is how many people I get to have conversations with. Sometimes we’re figuring out if we might be able to work together, sometimes we’re trading ideas, and sometimes …
4 Steps to Get Off The “Should-Could” Digital Marketing Merry-Go-Round
After decades in marketing and branding for other companies, I’ve struck out on my own, helping small businesses reach more of their customers by building a better digital presence. In the past few months, I’ve been lucky to have lots of conversations with people throughout the Region at various stages of business startup. After a few …
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