Throughout my time as an illustrator, I have always needed social media to promote myself outside of an art fair/convention setting. Unbelievably, social media can be a tool to help small businesses and artists to grow! This may not be the case for everyone, but this has certainly been the case for me and my […]
Using Social Media to Grow Your Business! Read More »
The holidays are upon us once again, and I’m excited to see that brands are bringing their “A” game to packaging design. For many companies, holiday packaging is an important part of their branding, and they don’t just do it for fun. Gift packaging: Helps create an emotional connection to their products Encourages gifting Adds
Wrapping You Up in Their Brand Read More »
Competition is everywhere, no matter the size of your business. One of the differences between your business and the one next door is how you present your brand to your audience. As businesses become more and more technologically-savvy, the harder it is for your brand to stand out online. Authenticity is one important way for
Why Authentic Marketing Will Help Your Brand Stand Out in a Post-COVID World Read More »
“Color is a power which directly influences the soul.” -Wassily Kandinsky For 2020, you may have heard, Pantone’s color of the year is Classic Blue, which is so disappointing. It’s the epitome of the boring corporate blue color that I’ve worked with for the past zillion years as a creative. Color is such a subjective
Choosing the Right Colors for Your Brand Read More »
