As the coronavirus takes over the world, our team has had to adjust from downtown office life to working at home. Some are taking it really well. Others are possibly going insane — almost all of us. But the work keeps on coming and the coffee brews a lot more than normal. We’re staying focused and …
The COVID-19 pandemic forced many employees to work remotely. As such, many of us needed a way to communicate. This is where Microsoft Teams saves the day, helping you video chat from your bedroom, a socially-distanced coffee shop or the train station. Learn how to use Microsoft Teams for meetings when you’re working …
Tips to Use Microsoft Teams to Work Better When You’re Working Remotely Read More »
“Color is a power which directly influences the soul.” -Wassily Kandinsky For 2020, you may have heard, Pantone’s color of the year is Classic Blue, which is so disappointing. It’s the epitome of the boring corporate blue color that I’ve worked with for the past zillion years as a creative. Color is such a subjective …
Thanksgiving is eating until you have to unbutton your pants, sit back, take a breath, then stuff your belly even more with yummy homemade food. It is more than food though, it is about family and friends getting together. We dove into how each of us spends Thanksgiving in Northwest Indiana. “When it comes to …
Our Thanksgiving: Pumpkin, Wine and No Cell Reception Read More »
I’ve been feeling a little queasy the past few days. And, as much as I’d like to blame last Saturday’s Chinese food, it’s really because of the news involving Facebook and their mishandling of user data as it relates to the 2014 and 2016 elections. According to the New York Times, Cambridge Analytica, a voter-profiling …
Is It Time to #deleteFacebook? A Digital Marketer’s Perspective Read More »
It’s the stories, you know? I wasn’t really sure what to expect going into this. But one of the most unexpected, best, benefits of this new gig is how many people I get to have conversations with. Sometimes we’re figuring out if we might be able to work together, sometimes we’re trading ideas, and sometimes …
After decades in marketing and branding for other companies, I’ve struck out on my own, helping small businesses reach more of their customers by building a better digital presence. In the past few months, I’ve been lucky to have lots of conversations with people throughout the Region at various stages of business startup. After a few …
4 Steps to Get Off The “Should-Could” Digital Marketing Merry-Go-Round Read More »
In case you haven’t heard, the robots may, someday soon, take over your subject line writing responsibilities, using their machine learning algorithms to optimize in a moment what you and I would take weeks of split testing to do. And, coming off a healthy run of writing a few thousand subject lines over the past few …
Stay Ahead of the Robots: 6 Tips For Better Subject Lines Read More »
