How Your Social Media Marketing Should Change Post-Coronavirus

When the coronavirus swept over the globe, it turned many lives upside down. The stay-at-home order forced businesses to adjust with the times. Many businesses succeeded by creating makeshift offices at home, curbside pickup and online ordering while some closed. Yet, social media was booming with COVID memes and political statements. As a social media …

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Working from Home: No Shoes, Too Much (or Too Little) Quiet and Generally Strained Sanity

As the coronavirus takes over the world, our team has had to adjust from downtown office life to working at home. Some are taking it really well. Others are possibly going insane — almost all of us. But the work keeps on coming and the coffee brews a lot more than normal. We’re staying focused and …

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Facebook Privacy

Is It Time to #deleteFacebook? A Digital Marketer’s Perspective

I’ve been feeling a little queasy the past few days. And, as much as I’d like to blame last Saturday’s Chinese food, it’s really because of the news involving Facebook and their mishandling of user data as it relates to the 2014 and 2016 elections. According to the New York Times, Cambridge Analytica, a voter-profiling …

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4 Steps to Get Off The “Should-Could” Digital Marketing Merry-Go-Round

After decades in marketing and branding for other companies, I’ve struck out on my own, helping small businesses reach more of their customers by building a better digital presence. In the past few months, I’ve been lucky to have lots of conversations with people throughout the Region at various stages of business startup. After a few …

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