5 Tips for Recording Videos of Yourself
Videos — we love watching them on Facebook, Instagram and Youtube, but we hate recording them. We get it. We’ve been there, too. But videos are essential for your marketing. In fact, 54% of consumers want to see more video content from a brand or business they support. Plus, 69% of people say they’d …
A Day in Our Tech Intern’s Shoes
My name is Zachary Jortner, the infamous son of Diane Jortner, who heads up the “Valpo Neighbors” Magazines. I started working at JCMA near the end of June — June 23rd, 2020 to be exact. I have worked a large variety of jobs, from fast food to waiting tables to warehouse work, even making it …
Is It Time to #deleteFacebook? A Digital Marketer’s Perspective
I’ve been feeling a little queasy the past few days. And, as much as I’d like to blame last Saturday’s Chinese food, it’s really because of the news involving Facebook and their mishandling of user data as it relates to the 2014 and 2016 elections. According to the New York Times, Cambridge Analytica, a voter-profiling …
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What Your ‘About Us’ Page Isn’t Telling Me
It’s the stories, you know? I wasn’t really sure what to expect going into this. But one of the most unexpected, best, benefits of this new gig is how many people I get to have conversations with. Sometimes we’re figuring out if we might be able to work together, sometimes we’re trading ideas, and sometimes …
4 Steps to Get Off The “Should-Could” Digital Marketing Merry-Go-Round
After decades in marketing and branding for other companies, I’ve struck out on my own, helping small businesses reach more of their customers by building a better digital presence. In the past few months, I’ve been lucky to have lots of conversations with people throughout the Region at various stages of business startup. After a few …
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Stay Ahead of the Robots: 6 Tips For Better Subject Lines
In case you haven’t heard, the robots may, someday soon, take over your subject line writing responsibilities, using their machine learning algorithms to optimize in a moment what you and I would take weeks of split testing to do. And, coming off a healthy run of writing a few thousand subject lines over the past few …
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