Haleigh Vander Vinne

working on authentic marketing

Why Authentic Marketing Will Help Your Brand Stand Out in a Post-COVID World

Competition is everywhere, no matter the size of your business. One of the differences between your business and the one next door is how you present your brand to your audience. As businesses become more and more technologically-savvy, the harder it is for your brand to stand out online. Authenticity is one important way for …

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How Your Social Media Marketing Should Change Post-Coronavirus

When the coronavirus swept over the globe, it turned many lives upside down. The stay-at-home order forced businesses to adjust with the times. Many businesses succeeded by creating makeshift offices at home, curbside pickup and online ordering while some closed. Yet, social media was booming with COVID memes and political statements. As a social media …

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Working from Home: No Shoes, Too Much (or Too Little) Quiet and Generally Strained Sanity

As the coronavirus takes over the world, our team has had to adjust from downtown office life to working at home. Some are taking it really well. Others are possibly going insane — almost all of us. But the work keeps on coming and the coffee brews a lot more than normal. We’re staying focused and …

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